Why Jordan Peterson Lost the Culture War

Jordan Peterson was once one of the most influential public intellectuals in the world. Millions turned to him for guidance in an increasingly chaotic cultural moment. But over time, something shifted in his message, and in how that message was received. The climate of the 2010s influenced Jordan Peterson’s rise to prominence, and the heated polarization of the 2020s gradually reshaped his public credibility. This is the broader story behind his rise: an analysis of how meaning, ideology, and media collide…and what Jordan Peterson’s trajectory reveals about our culture.

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