The Ghosts in Our Machine is a journey of discovery into what is a complex social dilemma, one that needs to be considered morally significant. In essence, humans have cleverly categorized non-human animals into three parts: domesticated pets, wildlife, and the ones we don’t like to think about: the ghosts in our machine. What is revealed is collective cognitive dissonance: We value wildlife and our companion animals but not the billions of animals bred and used by global industries.

As consumers we can all make a difference for the ghosts, each and everyday.