The Electronic Storyteller: TV & the Cultivation of Values (1997) (trailer)

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George Gerbner clearly and comprehensively outlines the way in which the universal story-telling function of human societies has been colonized by corporate media. Making a distinction between "effect" and his own theory of "cultivation," he explains the role the media environment plays in how we think about ourselves and the way the world works. Through a concrete focus on the stories of gender, class, and race, Gerbner provides us with an analytical framework to understand what is at stake in the debates about the media.

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Films For Action is a library for people who want to change the world.

 

Our mission is to provide citizens with the knowledge and perspectives essential to creating a more beautiful, just, sustainable, and democratic society.

Films For Action was founded in 2006 by a few friends in Lawrence, Kansas, after realizing how essential healthy media is to a healthy democracy.

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Lawrence, KS