George Gerbner clearly and comprehensively outlines the way in which the universal story-telling function of human societies has been colonized by corporate media. Making a distinction between "effect" and his own theory of "cultivation," he explains the role the media environment plays in how we think about ourselves and the way the world works. Through a concrete focus on the stories of gender, class, and race, Gerbner provides us with an analytical framework to understand what is at stake in the debates about the media.
Our Patreon campaign is now live! We hope you'll be among the first to support this new direction for Films For Action. The goal is to go 100% ad-free by next year, and become 100% member supported. A monthly pledge of just $1 -5 dollars per month x a few thousand awesome people will ensure we can continue our work and grow our impact across the world. Click here to join.