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Werner Herzog Made a Documentary About Texting While Driving. And It's Haunting.

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"From One Second to the Next," the rather unlikely film above, came together when AT&T approached the legendary German filmmaker Werner Herzog and asked if he would direct a series of short films warning people about the dangers of texting while driving.

"What AT&T proposed immediately clicked and connected inside of me," Herzog told the AP. "There's a completely new culture out there. I'm not a participant of texting and driving—or texting at all—but I see there's something going on in civilization which is coming with great vehemence at us."

The result is haunting. It focuses on four accidents, some of them fatal, and Herzog aims his camera squarely at the faces of both victims and perpetrators, asking them to describe in detail what happened and the aftermath. Herzog emphasizes the change in civilization he perceives in part by examining an accident in which an Amish family was killed and another in which a horse-shoer's truck was involved.

It is not easy viewing, but, for the "more than 40,000 high schools" and "hundreds of safety organizations and government agencies" where it will be shown, I suspect it will be effective. As Herzog says, "In one second, entire lives are either wiped out or changed forever." -Summary by .

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Goal: To rapidly transition to a just, ecologically sustainable, holistic way of living as fast as possible.

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Although Films For Action is centered around film - its true objective is the transformation of the world. This means moving away from the unsustainable paradigm we have now to a regenerative paradigm, as fast as humanly possible.  

Film is the medium of delivery -- the catalyst, the metabolizing agent to speed up, amplify and multiply the effects of every transition movement on the planet. And of course, "transition" contains it all - social justice, ecological regeneration, true democracy, egalitarian economics, universal empathy, less cultural insanity and more happiness and well-being.

All of these movements need a media ecosystem that supports this transition, rather than the media we have today which marginalizes it, ignores it, sanitizes it, suppresses it, or actively fights it. There is certainly good coverage across many different news outlets, and the quality and depth varies, but in terms of volume, the good stuff is easily lost in the deluge of superficial concerns.

Watch any network TV channel for 24 hours or read the newspaper for a week, and you will see what we mean. The dominant narratives which drive the national debate and become "common knowledge" is more often superficial, focused on symptoms rather than root causes, and reinforces the conventional "two sides" within the status quo. The lies and spin promoted by figures in power become well known, while voices that challenge and expand the range of debate rarely get heard. But most importantly, the level of repetition and volume of coverage is what counts. What gets covered day after day, and what gets covered once and is forgotten, or not covered at all? That's why we need a media movement that's dedicated to elevating the voices that aren't getting heard. We need media alternatives that make social change its primary focus. That's why Films For Action exists.

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