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Wake Up Call: End the Nightmare of Consumption

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Hidden beneath sleek, space-age screens and shining metal, the true cost of our gadgets lurks unseen… Have you ever felt like we're living through a nightmare of consumption? That you wish you could un-hook yourself and reconnect with a life that is somehow more real and vivid? Then perhaps you're ready to heed Earth's Wake Up Call.

Today we live in a time when there is little to no understanding of how the goods we consume and take for granted came into being. Without this we lack the knowledge to understand the true costs of our consumption, and the power to take action. As a result we have become disconnected from Earth - the origin of our health, wealth and all of the 'things' we depend on.

Wake Up Call takes us on a fast-paced, animated glimpse of the true costs behind some of our most prized possessions - our electronic gadgets. Joining the dots between the stages of extraction, production, consumption and disposal, it reveals that, although our gadgets appear sleek and shiny, their appearance is misleading.

This new short film for the Gaia Foundation was made by Steve Cutts, the animator who produced this great film.

Follow the Gaia Foundation on Facebook.

www.gaiafoundation.org
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Films For Action is a library for people who want to change the world.

Founded in 2006, our mission is to provide citizens with the knowledge and perspectives essential to creating a more beautiful, just, sustainable, and democratic society.

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Why join Films For Action?

Goal: To rapidly transition to a just, ecologically sustainable, holistic way of living as fast as possible.

We believe the first step to achieve this goal should be an information delivery network that can amplify the impacts of all our efforts 1000 fold. 

Although Films For Action is centered around film - its true objective is the transformation of the world. This means moving away from the unsustainable paradigm we have now to a regenerative paradigm, as fast as humanly possible.  

Film is the medium of delivery -- the catalyst, the metabolizing agent to speed up, amplify and multiply the effects of every transition movement on the planet. And of course, "transition" contains it all - social justice, ecological regeneration, true democracy, egalitarian economics, universal empathy, less cultural insanity and more happiness and well-being.

All of these movements need a media ecosystem that supports this transition, rather than the media we have today which marginalizes it, ignores it, sanitizes it, suppresses it, or actively fights it. There is certainly good coverage across many different news outlets, and the quality and depth varies, but in terms of volume, the good stuff is easily lost in the deluge of superficial concerns.

Watch any network TV channel for 24 hours or read the newspaper for a week, and you will see what we mean. The dominant narratives which drive the national debate and become "common knowledge" is more often superficial, focused on symptoms rather than root causes, and reinforces the conventional "two sides" within the status quo. The lies and spin promoted by figures in power become well known, while voices that challenge and expand the range of debate rarely get heard. But most importantly, the level of repetition and volume of coverage is what counts. What gets covered day after day, and what gets covered once and is forgotten, or not covered at all? That's why we need a media movement that's dedicated to elevating the voices that aren't getting heard. We need media alternatives that make social change its primary focus. That's why Films For Action exists.

Ultimately, we're just one star in this growing constellation of new media, but we aim to do our part by cultivating the best video library dedicated to transition online, and we hope you'll join us