Wake Up Call: End the Nightmare of Consumption

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Hidden beneath sleek, space-age screens and shining metal, the true cost of our gadgets lurks unseen… Have you ever felt like we're living through a nightmare of consumption? That you wish you could un-hook yourself and reconnect with a life that is somehow more real and vivid? Then perhaps you're ready to heed Earth's Wake Up Call.

Today we live in a time when there is little to no understanding of how the goods we consume and take for granted came into being. Without this we lack the knowledge to understand the true costs of our consumption, and the power to take action. As a result we have become disconnected from Earth - the origin of our health, wealth and all of the 'things' we depend on.

Wake Up Call takes us on a fast-paced, animated glimpse of the true costs behind some of our most prized possessions - our electronic gadgets. Joining the dots between the stages of extraction, production, consumption and disposal, it reveals that, although our gadgets appear sleek and shiny, their appearance is misleading.

This new short film for the Gaia Foundation was made by Steve Cutts, the animator who produced this great film.

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