They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey--a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. Produced by PBS Frontline.
Subscribe here. Your support helps grow our library, which is 99% free.
Use the Explore button to filter content by type and topic. Selections stack, so you can view Film Types about Specific Topics.
You're encouraged to submit videos directly to our library. Just click +Add Video at the top of the site and paste the video URL to get started. We share our favorite submissions with our fans on social media and feature them more prominently on the site.
Want to support us and watch some great films in the process? Our $5/mo Patrons get access to a growing number of our favorite documentaries that are unavailable for free.
Filmmakers: Interested in our TVOD or SVOD services? Contact us.
If you have a site or film suggestion, want to help out, or you're a filmmaker looking to collaborate, drop us a line via our contact page. Let's be the media!