PBS FRONTLINE: The Merchants of Cool (2001)

They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey--a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. Produced by PBS Frontline.

www.pbs.org
Corporations   Culture   Media Literacy
Rate this video 
Corporations
Economics
New Documentaries
Trending Videos
Louis Theroux: The Settlers (2025)
62 min - Fourteen years after his first visit and 2011 film The Ultra Zionists, Louis Theroux meets some of the growing community of religious-nationalist Israelis who have settled in the West Bank.Louis...
Carl Sagan's Cosmos: A Personal Voyage (1980)
780 min - Astronomer Carl Sagan's landmark 13-part science series takes you on an awe-inspiring cosmic journey to the edge of the Universe and back aboard the spaceship of the imagination.The series was...
The Real Reasons for the US-Israeli War on Iran, Explained
67 min - The United States and Israel are waging war on Iran, but why? What are their real goals? Ben Norton explains the imperial strategy to impose US hegemony in West Asia (aka the Middle East), destroy...
Trump Advisor Admits: War on Iran Targets China, Seeking 'US Global Dominance'
18 min - The war on Iran seeks "US global dominance" and to "weaken China", said Donald Trump's former national security advisor, General Michael Flynn. He admitted that the US is giving Israel...
The Century of the Self (2002)
230 min - The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society. How was the all-consuming self created, by whom, and in whose interests?...
Sicko (2007)
123 min - The words "health care" and "comedy" aren't usually found in the same sentence, but in Academy Award winning filmmaker Michael Moore's new movie 'SiCKO,' they go together hand in (rubber)...
Trending Articles
Worker Democracy
Education
Subscribe for $5/mo to Watch over 50 Patron-Exclusive Films
Subscribe $5/mo View All Patron Films

 

Your support keeps us ad-free and financially independent

Our 10,000+ video & article library is 99% free, ad-free, and entirely community-funded thanks to our patron subscribers!


Want to double your impact? You can subscribe for $10/mo or more as an extra show of support.