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PBS FRONTLINE: The Merchants of Cool (2001)

IF YOU'RE EXPERIENCING PROBLEMS WITH THE VIDEO ABOVE, YOU CAN WATCH THE ENTIRE FILM FOR FREE AT THE OFFICIAL PBS FRONTLINE WEBSITE. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the... read more
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