People all around the world are becoming increasingly dependent on a small number of large multinational businesses. Monsanto controls 90% of the production of genetically modified seeds. Microsoft holds an 88.26% market share of the software industry, followed by apple with Mac who hold 9.93%. Everyday, 150 million people throughout the world, buy an Unilever product without even realising it. McDonalds, serve 58.1million meals a day around the world. 51 of the worlds 100 biggest
economies are businesses. The state loses power at the same rate as businesses gains it. Globalisation has created a context which requires a redefinition of the rules for global 21st century society.