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How Marlboro Changed Advertising Forever

Sell an identity, not a product. Research Articles Used: https://en.wikipedia.org/wiki/Marlbor...  https://en.wikipedia.org/wiki/Faust#I... https://www.theatlantic.com/national/... https://www.theatlantic.com/business/... http://www.k-message.com/marlboro-man... https... read more
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