Envision a society where economic opportunity, social justice and sustainable culture all spring from environmental stewardship. Imagine a world where nurturing the health of the planet is the catalyst for global financial success and social stability. Can you?

Ten years ago, fourteen business owners in Portland, Oregon did just that. Using a sustainability tool called The Natural Step, these fourteen business owners looked at their business plans through the lens of environmental sustainability and began the journey to create businesses that would be responsible for Earth's natural systems while building economic growth. Along the way, all fourteen developed A Passion for Sustainability. Join these inspiring pioneers as they describe the journeys they have taken, the challenges and unexpected rewards they have experienced and their ultimate vision of a sustainable world. Prepare to be inspired, motivated and energized to begin your own journey and find your own Passion For Sustainability.