The Yes Men's Solution to California's Drought: If You Eat Beef, Don't Wash

Would you stop showering if it meant that was the only way you could keep eating beef? California's ongoing drought needs radical action. But in a state dependent on water-hungry meat production, it would be politically dangerous to suggest eating less beef. Activists the Yes Men collaborated with comedy video website Funny or Die to produce a spoof campaign encouraging California's hipsters to skip showers for beef. Did it fool anyone?

Skipshowersforbeef.com
DEFEND A LIBRARY OF IDEAS
Your $5/month helps preserve a treasure trove of transformative films — free from ads, algorithms, and corporate influence. Subscribe here.
More by The Guardian Explore All
Videos by Al Jazeera
Trending Videos Explore All
Trending Articles Explore All
Recent Documentaries Explore All
Video Deep Dives Explore All
What People Are Watching Now
Nonviolent Communication
Recently Added
Support independent media that amplifies real voices and movements. 



Subscribe for $5/month to become a patron and watch over 50 patron-exclusive documentaries.

Share this:

Share