Elon Musk spent decades building something big: himself. Musk managed to sell the world on a persona: the visionary genius billionaire working his hardest to save the the world. And it’s worked: the myth of Elon Musk has made him a lot of money. But what did it cost to get him there? And what does it mean that the richest man in the world build that wealth purely on an image of himself? We took a deep look into Musk’s entire career: court documents, SEC filings, and interviews to break down the story Elon tells about himself and how he leveraged it to accumulate wealth and power.
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