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Land Rush (2012)

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In 2008, the world’s food system began to fall apart. However, threatened with hunger, rich countries have started buying up and leasing fertile tracts of the developing world.

With 60% of all arable land in the world in Africa, this is where investors have firmly set their sights.

In Mali, 75% of the population are farmers, but rich, land-hungry nations like China and Saudi Arabia are leasing Mali’s land in order to turn large areas into agribusiness farms.

Many Malian peasants do not welcome these efforts, seeing them as yet another manifestation of imperialism. As Mali experiences a military coup, the developers are scared off. But can Mali’s farmers combat food shortages and escape poverty on their own terms?

At the time of decolonisation, Africa was self-sufficient in food and exported around 1.3 million tonnes of food every year between 1966 – 70. Today, Africa imports 25% of its food.

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Goal: To rapidly transition to a just, ecologically sustainable, holistic way of living as fast as possible.

We believe the first step to achieve this goal should be an information delivery network that can amplify the impacts of all our efforts 1000 fold. 

Although Films For Action is centered around film - its true objective is the transformation of the world. This means moving away from the unsustainable paradigm we have now to a regenerative paradigm, as fast as humanly possible.  

Film is the medium of delivery -- the catalyst, the metabolizing agent to speed up, amplify and multiply the effects of every transition movement on the planet. And of course, "transition" contains it all - social justice, ecological regeneration, true democracy, egalitarian economics, universal empathy, less cultural insanity and more happiness and well-being.

All of these movements need a media ecosystem that supports this transition, rather than the media we have today which marginalizes it, ignores it, sanitizes it, suppresses it, or actively fights it. There is certainly good coverage across many different news outlets, and the quality and depth varies, but in terms of volume, the good stuff is easily lost in the deluge of superficial concerns.

Watch any network TV channel for 24 hours or read the newspaper for a week, and you will see what we mean. The dominant narratives which drive the national debate and become "common knowledge" is more often superficial, focused on symptoms rather than root causes, and reinforces the conventional "two sides" within the status quo. The lies and spin promoted by figures in power become well known, while voices that challenge and expand the range of debate rarely get heard. But most importantly, the level of repetition and volume of coverage is what counts. What gets covered day after day, and what gets covered once and is forgotten, or not covered at all? That's why we need a media movement that's dedicated to elevating the voices that aren't getting heard. We need media alternatives that make social change its primary focus. That's why Films For Action exists.

Ultimately, we're just one star in this growing constellation of new media, but we aim to do our part by cultivating the best video library dedicated to transition online, and we hope you'll join us