Harper O’Connor’s video tackles one of the biggest challenges for leftist discourse: persuasion. Many on the left are well-read and thoughtful, yet they struggle to communicate their ideas effectively. O’Connor argues that no matter how strong an argument is, if it isn’t delivered in a way that resonates with people, it won’t change minds.
Drawing from years of experience in rhetoric, competitive debate, and content creation, O’Connor breaks down a Jubilee video to illustrate the mechanics of persuasion. The focus isn’t on fact-checking or ideological debate—plenty of others have done that—but on how to communicate ideas in a way that actually reaches people.
The video explores the importance of avoiding jargon, and how to frame arguments in ways that connect with people's emotions and lived experiences. It also highlights the role of frame control—how the right links issues like immigration to crime or capitalism to patriotism—and how the left can use similar rhetorical techniques to shift the conversation.
Ultimately, O’Connor’s message is clear: persuasion is a skill, and anyone can learn it. By focusing on clarity, emotional resonance, and strategic framing, leftists can become far more effective in winning people over.