Chipotle Fires First Shot to Take Down Big Food in This Brilliant Short Film

Produced by Chipotle and created by the Academy Award–winning Moonbot Studios - this masterfully animated film feels like more than an implicitly subversive attack on big agribusiness corporations like Cargill, Tyson and Monsanto.

In true artistic form, no such names are named, but the message Chipotle is hoping to get out with this admittedly ingenious marketing strategy seems to be clear. When the lines are drawn between the movement for sustainable food and the industrial 'big ag" companies, Chipotle would like us to to firmly identify itself with the former.

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