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Does Films For Action Have Bias? - a Statement About Neutrality and Our Values

By Films For Action / filmsforaction.org
Dec 29, 2017
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Does Films For Action Have Bias? - a Statement About Neutrality and Our Values
We don't do breaking news. We do breaking knowledge.

It's hard to believe Films For Action has been around since 2006. From our early years focusing on local film screenings in Lawrence, Kansas to our more recent years, focusing on raising awareness globally via our website and social media, our mission has been to provide a DIY alternative to the corporate mass media, which censors, sanitizes, attacks and ignores the diverse voices of humanity in favor of a narrow spectrum of elite, faux left-right consensus that favors the status quo and puts the interests of profit over people and planet.

The mass media claims to be neutral and strives to be objective, but it has always been anything but. This problem has been extensively documented. Chris Hedges called it "The Disease of Objectivity." Noam Chomsky is famous for outlining "the propaganda model of news." Meanwhile, FOX News is famous for claiming they're "fair and balanced" - a line of propaganda so transparent it's been mocked for years. But the deeper truth is that all media has some form of bias. The major news networks and newspapers of the old media - ABC, CNN, MSNBC, CBS, the Washington Post and the New York Times, to name a few, all mask their bias for elite perspectives (both corporate and state) behind a guise of "objectivity." To present oneself as unbiased, while having bias is, of course, one of the hallmarks of any good, persuasive propaganda.

But the old media is lying to itself for another reason. As one of our heroes, Howard Zinn once famously said, "You can't be neutral on a moving train." Neutrality in the face of injustice, in the face of racism, environmental destruction, corruption, colonialism, empire and plutocracy, cannot and will never be neutral.

Media cannot be neutral on this moving train. Too much is at stake when we are quite literally facing a planetary emergency that is reaching its major turning point. We must pick a side.

Does this mean Films For Action has bias? Yes it does. But it is bias rooted in the desire for justice. Our bias is rooted in our love for Pachamama, our Mother Earth, and all living beings. Our bias is rooted in our desire for a society that's just, egalitarian, peaceful, healing and truly participatory in ways that the present system will never offer.

To put it simply, our bias is rooted in our values, which we share openly and honestly.  That is the big difference between the old media and the new media. Whereas the old media feigns neutrality and objectivity while promoting a spectrum of thought that benefits their bottom line, the new media is transparent about its values and who it stands for.

The problem with the media isn't bias itself - it's the values, interests, and funding sources that shape and inform that bias. 

Accuracy, however, is another story. Accuracy is of the utmost importance and something we treat with the greatest responsibility, as all journalists and media outlets should. With the rise of "fake news," discussion over which media outlets we can trust has become a central concern.  While profit-driven alternative media exploded during the 2016 US election, and a vast array of sketchy sites sprung up to take advantage of heightened political concern, we haven't forgotten that the corporate mass media has been responsible for some of the most dangerous and consequential "fake news" stories of our time, including most notably the false story of Weapons of Mass Destruction, which successfully helped take the US to war at a time when alternative media was critical of these "facts" and knew them to be false.  Fake news by the "credible, respectable" mainstream press, which often originates by simply repeating government claims uncritically, has been far more disastrous for the planet overall than anything that unethical bloggers have managed to accomplish. 

That said, inaccurate and false information is harmful regardless of whether it comes from corporate or alternative sources, and there is plenty of bad information coming from the entire spectrum of media, from the far left to the far right, and from corporate outlets to the smallest indie operations. 

While our values and the diversity of perspectives we share naturally put us on the spectrum from center-left to far left, we're committed to always putting accuracy first, and holding ourselves accountable to the 5 principles of journalism

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Films For Action is a library for people who want to change the world.

Founded in 2006, our mission is to provide citizens with the knowledge and perspectives essential to creating a more beautiful, just, sustainable, and democratic society.

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Why join Films For Action?

Goal: To rapidly transition to a just, ecologically sustainable, holistic way of living as fast as possible.

We believe the first step to achieve this goal should be an information delivery network that can amplify the impacts of all our efforts 1000 fold. 

Although Films For Action is centered around film - its true objective is the transformation of the world. This means moving away from the unsustainable paradigm we have now to a regenerative paradigm, as fast as humanly possible.  

Film is the medium of delivery -- the catalyst, the metabolizing agent to speed up, amplify and multiply the effects of every transition movement on the planet. And of course, "transition" contains it all - social justice, ecological regeneration, true democracy, egalitarian economics, universal empathy, less cultural insanity and more happiness and well-being.

All of these movements need a media ecosystem that supports this transition, rather than the media we have today which marginalizes it, ignores it, sanitizes it, suppresses it, or actively fights it. There is certainly good coverage across many different news outlets, and the quality and depth varies, but in terms of volume, the good stuff is easily lost in the deluge of superficial concerns.

Watch any network TV channel for 24 hours or read the newspaper for a week, and you will see what we mean. The dominant narratives which drive the national debate and become "common knowledge" is more often superficial, focused on symptoms rather than root causes, and reinforces the conventional "two sides" within the status quo. The lies and spin promoted by figures in power become well known, while voices that challenge and expand the range of debate rarely get heard. But most importantly, the level of repetition and volume of coverage is what counts. What gets covered day after day, and what gets covered once and is forgotten, or not covered at all? That's why we need a media movement that's dedicated to elevating the voices that aren't getting heard. We need media alternatives that make social change its primary focus. That's why Films For Action exists.

Ultimately, we're just one star in this growing constellation of new media, but we aim to do our part by cultivating the best video library dedicated to transition online, and we hope you'll join us