Prosocial Progress aims to demonstrate how behavioural science can be utilised on a large scale in areas of child development, education and the culture itself in order to bring about sustainability both on a social and environmental level.
The film is rooted in behaviour analytic methods, which provides specific details on how positive reinforcement can be applied to bring about sustainable behaviour change for a better world.
It has been written, directed and produced by Thomas Hallatt & Dale Hallatt; founders of Prosocial Progress Foundation which is based in the UK but adopts a global perspective.