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Beware Of Images (2016) (trailer)

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From cave paintings to virtual reality, Beware of Images embarks on a fascinating journey through the history of mediated representation. This is the history of media you will never find on TV.

 

Thanks to the filmmaker, Beware of Images has been released for free, in the spirit of the gift!

If you'd like to support the filmmaker and the film's global proliferation, you can show your thanks by buying the film on this page for $10 (100% of the funds will go to the campaign). You can also donate directly to the Kickstarter campaign. Let's spread media literacy! - Films For Action

 


 

Statement from the filmmaker, Sergio Toporek

As a teacher for the past 15 years, I've experienced the transformative power of education. Media studies is one of my favorite subjects to teach, as it encourages students to engage with media in a more analytical way. Not only do students learn how to identify the source of our cultural constructs, prejudices and misconceptions, but they gain a better understanding of their enormous responsibility as future visual communicators.

My media studies course has been awarded Best Course multiple times by the students. It was they who encouraged me to turn that course into the Beware of Images documentary.

Since its release, the film has been available through Vimeo on demand. This means it has been slowly recuperating its production costs, but it also means that it has sat behind a paywall that limited its reach.

It took me eight years to complete the film, and I'm still about $200,000 away from recuperating my personal investment. That said, the main purpose of this project was not to make money but to generate awareness about a subject that is increasingly affecting us all.

So, the time has come to tear down the paywall and release Beware of Images for free!

The main goal of this campaign is to encourage as many people as possible to engage with media in a more conscious, analytical and inquisitive manner.

The best way to enable parents, teachers and students to expand and share their understanding of media literacy is to provide them with engaging educational materials and resources. To foster this understanding, I will be releasing the Beware of Images documentary for free through a Creative Commons license.

In a time when the boundaries between journalism, public relations, marketing, disinformation and social interaction are blurrier than ever, media literacy education is the only way we can protect ourselves, our communities and our institutions from the corrupting influence of propaganda. It is also our best defense against the negative polarization being constantly instigated by our new media technologies, and our best chance at pressuring those in charge to change them for the better. 

By supporting media literacy education, you will be contributing to a healthier media environment for everyone.

Click here to support the Campaign.

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Films For Action is a library for people who want to change the world.

Founded in 2006, our mission is to provide citizens with the knowledge and perspectives essential to creating a more beautiful, just, sustainable, and democratic society.

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Why join Films For Action?

Goal: To rapidly transition to a just, ecologically sustainable, holistic way of living as fast as possible.

We believe the first step to achieve this goal should be an information delivery network that can amplify the impacts of all our efforts 1000 fold. 

Although Films For Action is centered around film - its true objective is the transformation of the world. This means moving away from the unsustainable paradigm we have now to a regenerative paradigm, as fast as humanly possible.  

Film is the medium of delivery -- the catalyst, the metabolizing agent to speed up, amplify and multiply the effects of every transition movement on the planet. And of course, "transition" contains it all - social justice, ecological regeneration, true democracy, egalitarian economics, universal empathy, less cultural insanity and more happiness and well-being.

All of these movements need a media ecosystem that supports this transition, rather than the media we have today which marginalizes it, ignores it, sanitizes it, suppresses it, or actively fights it. There is certainly good coverage across many different news outlets, and the quality and depth varies, but in terms of volume, the good stuff is easily lost in the deluge of superficial concerns.

Watch any network TV channel for 24 hours or read the newspaper for a week, and you will see what we mean. The dominant narratives which drive the national debate and become "common knowledge" is more often superficial, focused on symptoms rather than root causes, and reinforces the conventional "two sides" within the status quo. The lies and spin promoted by figures in power become well known, while voices that challenge and expand the range of debate rarely get heard. But most importantly, the level of repetition and volume of coverage is what counts. What gets covered day after day, and what gets covered once and is forgotten, or not covered at all? That's why we need a media movement that's dedicated to elevating the voices that aren't getting heard. We need media alternatives that make social change its primary focus. That's why Films For Action exists.

Ultimately, we're just one star in this growing constellation of new media, but we aim to do our part by cultivating the best video library dedicated to transition online, and we hope you'll join us