What's Organic About Organic? (trailer)

WHAT’S ORGANIC ABOUT “ORGANIC?” rings the alarm for the need to develop an ecological consciousness.  The film illustrates that the organic food debate extends well beyond personal choice and into the realm of social responsibility.

Each of the film’s characters is intimately connected to the organic world; they’re farmers, activists, and scientists.  While many folks can easily endorse “organic,” the characters in the film take the discussion beyond just shopping for another eco-label. As we glimpse into each of their lives, we see how organic agriculture has the potential to solve many of our environmental and health problems.  The film will explore how organic farming can be used as a soil and air protection system, a healthy solution to toxic pollution, and an innovative means to combat global warming.

WHAT’S ORGANIC ABOUT “ORGANIC?” delves into the debates that arise when a grassroots agricultural movement evolves into a booming international market.  As the film moves from farm fields to government meetings to industry trade shows, we see the hidden costs of conventional agriculture.  We also see how our health, the health of our planet, and the agricultural needs of our society are all intimately connected.  The film compels us to look forward, towards a new vision for our culture and encourages us to ask, “How can we eat with an ecological consciousness?”

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