What happens when a study goes viral? After the “trillion tree” campaign captured the internet's imagination, YouTube sensation, MrBeast, raised 20 million dollars to plant 20 million trees. But did they survive? We went to check in on them… and were shocked. In this episode of Weathered, we get into the surprising origins of the viral “trillion tree” campaign, why it nearly ended the careers of the scientists behind it, and what actually works when it comes to storing carbon and fighting climate change.
Spoiler: it’s not as simple as planting trees.
Check out NOVA’s Secrets of the Forest: https://www.youtube.com/watch?v=Ya-1qxswcLI&list=PLnNZYWyBGJ1F8ofFm4H9UTrHxqU8zngK4
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