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Perma Kultcha (2010)

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This 30-minute documentary focuses on Permaculture and Organic Farming in South Africa and what it can do to transform society at a grass roots level, to create sustainable lives for individuals, communities and South Africa as a whole.

The documentary aims to educate the youth of SA on the importance of food security and introduces a holistic approach to utilize our countries abundant, yet often neglected and ignored, natural resources and natural wealth. Our hope is to reawaken a culture of working the land that has been lost, and present common sense alternatives to complement the current development paradigm and mobilize the youth to create a new world.

It is an informative yet entertaining piece, leaving the viewer motivated and aware of their positive potential and the resources available to all South Africans regardless of their background or location to empower themselves to a better life. It provides an introduction to the practices and attitudes of a particular approach to gardening and sustainability that is known as permaculture. The word permaculture is a combination of the words permanent and agriculture. Unpacking a set of practices and attitudes that make gardening or agriculture more permanent or sustainable and help to create wealth. It includes skills that are easy to learn and can make a big difference to everyones quality of life.

Permaculture is an internationally successful proven approach to designing sustainable systems. Its adaptability and emphasis on meeting human needs means that it can be utilized in every climatic and cultural zone. Permaculture is about:

•Working with Nature rather than against it
•Seeing solutions not problems
•Co-operation, not competition
•Bringing food and medicinal production back to our communities
•Energy efficiency & moving towards zero waste
•Valuing diversity
•Reforestation of the earth & allowing for wild places to exist & thrive
•Community-building and people care

Permaculture is an optimistic, action-oriented approach to the environmental, energy, food, water and climate crisis the world is currently facing It focuses on the small solutions that we can implement now, to save the earth & ourselves.

The filming and editing style, presenters and people interviewed are funky and hip making the show both entertaining and credible to the youth. The aim is to make self-sufficiency accessible to all, and motivate South Africans to take charge of our collective future.

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Goal: To rapidly transition to a just, ecologically sustainable, holistic way of living as fast as possible.

We believe the first step to achieve this goal should be an information delivery network that can amplify the impacts of all our efforts 1000 fold. 

Although Films For Action is centered around film - its true objective is the transformation of the world. This means moving away from the unsustainable paradigm we have now to a regenerative paradigm, as fast as humanly possible.  

Film is the medium of delivery -- the catalyst, the metabolizing agent to speed up, amplify and multiply the effects of every transition movement on the planet. And of course, "transition" contains it all - social justice, ecological regeneration, true democracy, egalitarian economics, universal empathy, less cultural insanity and more happiness and well-being.

All of these movements need a media ecosystem that supports this transition, rather than the media we have today which marginalizes it, ignores it, sanitizes it, suppresses it, or actively fights it. There is certainly good coverage across many different news outlets, and the quality and depth varies, but in terms of volume, the good stuff is easily lost in the deluge of superficial concerns.

Watch any network TV channel for 24 hours or read the newspaper for a week, and you will see what we mean. The dominant narratives which drive the national debate and become "common knowledge" is more often superficial, focused on symptoms rather than root causes, and reinforces the conventional "two sides" within the status quo. The lies and spin promoted by figures in power become well known, while voices that challenge and expand the range of debate rarely get heard. But most importantly, the level of repetition and volume of coverage is what counts. What gets covered day after day, and what gets covered once and is forgotten, or not covered at all? That's why we need a media movement that's dedicated to elevating the voices that aren't getting heard. We need media alternatives that make social change its primary focus. That's why Films For Action exists.

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