Rebel Wisdom: Where Gillette Went Wrong


Gillette's newest ad, 'The Best a Man Can Be', has created a social media firestorm in the last few days. Rebel Wisdom sat down to discuss the reaction, the cultural context behind it and their response to the ad. Drawing on their interviews with Warren Farrell, Cassie Jaye and their experience leading men's retreats, Rebel Wisdom asks whether the ad is helping men or toxic in and of itself.

Rebel Wisdom retreats

Warren Farrell: 'Men Have to Speak Up!'

Warren Farrell: 'Men and Women after #metoo' 

'Men and Women after #metoo - A New Conversation' 

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