Advertising & The End of The World (1997)

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Advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst.

Making the connection between society's high-consumption lifestyle and the coming environmental crisis, Jhally forces us to evaluate the physical and material costs of our consumer society.

"Sut Jhally's eye-opening Advertising and the End of the World is the one single indispensible videotape anyone interested in advertising should see."
- Robert W. McChesney | University of Illinois at Urbana-Champaign

"A brilliant deconstruction of consumerism. Like a martial artist who deftly redirects his assailant's energies, Sut Jhally turns Madison Avenue against itself. This film reveals not only the enormous power of advertising, but also its essential weakness: transparently false promises of love, friendship, and happiness packaged in commodity form."
- Nancy Folbre | University of Massachusetts

"Powerful, compelling, and disturbing -- a devastating and seamless critique of advertising. Sut Jhally is one of the most important and intelligent critics of commercialism in the world today... A 'must see' video for anyone interested in media, advertising, or economics."
- Juliet Schor | Harvard University

Sections: Advertising as Culture | How Do We Become Happy? | What Is Society? | How Far into the Future Can We Think? | Imagining a Different Future

Discussion Guide

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Big Ideas   Consumerism   Corporations   Culture   Media   Media Literacy   Sustainability
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