Chipotle in hot salsa over tomato pickers' rights

By Films For Action / grist.org
Sep 26, 2012
0

It’s a long drive from Florida to Denver, but Leonel Perez and his colleagues at theCoalition of Immokalee Workers (CIW) don’t mind. In fact, they arrived in the Mile High City three weeks early for Cultivate, a food, beer, and music festival sponsored by Chipotle Mexican Grill.

They were not drawn by a love of burritos. In the days leading up to Cultivate, Perez, Jake Ratner, an organizer forJust Harvest USA, and several other CIW organizers will hold dozens of community events, speak at many churches, and give classroom presentations at all Denver’s major universities. Then, on Oct. 6, the day of the festival, Perez will build a giant stack of tomato buckets just outside the festival to represent the daily toil of 30,000 impoverished tomato workers.

Over the last decade, Perez and others at CIW have pressured major food companies like McDonald’s, Whole Foods, and Sodexho to join something called the Fair Food Program. Now, they’re ratcheting up pressure on the burrito giant in hopes of a similar deal.

“We’ll continue these demonstrations until Chipotle signs,” says Ratner.

Ordering at Chipotle is famously simple: Select one of four meats, then black beans or pinto, then salsas. The company’s politics, on the other hand, are maddeningly complex. Why won’t Chipotle — a company that has gone to great lengths to broadcast its high-quality, “ethical” food — shake hands with tomato workers?

Just as important, why aren’t more people upset with Chipotle’s intransigence?

What the Ells is going on?

Trending Videos
The Best Films For Action
Fantastic Fungi
Films For Action
Subscribe for $5/Month to Gain Access to These Great Films

 

Watch THE NEW CORPORATION for FREE 
online during Films For Action's community screening event, going on now till the end of May. 

 


 

Films For Action is a library for people who want to change the world.

 

Our mission is to provide citizens with the knowledge and perspectives essential to creating a more beautiful, just, sustainable, and democratic society.

Films For Action was founded in 2006 by a few friends in Lawrence, Kansas, after realizing how essential healthy media is to a healthy democracy.

Over the last 15 years, we've reviewed and curated over 1,000 free documentaries and 4,000 short films, plus over 150 pay-per-view documentaries, spanning 34 topics related to changing the world.

During this time we've been able to reach tens of millions of people - not by owning a TV network or spending truckloads of cash on advertising, but because millions of awesome people keep sharing 'films for action' with their friends on social media - in particular, our 850,000 supporters on Facebook and 70,000 site members. 

One of the coolest things is, thanks to our patrons, our library is ad-free and 100% supported by member donations. The Pay-Per-View films on our site, of course, help support the filmmakers, and 90-100% of the revenue for PPV films hosted by us goes to the filmmakers. 

To thank our $5/mo patron subscribers, we partner with filmmakers to provide access to a growing number of films that are unavailable for free. With just 28 highly-curated films at the moment, it's basically a mini "Netflix for world changers," but its main function is to support the library as a whole, which is 99% free and always will be.

Want to become a patron? Subscribe here. You can cancel or pause your subscription at any time.

If you'd like to know more, want to help out, or you're a filmmaker or distributor looking to collaborate, drop us a line via our contact page. 

You're also welcome and encouraged to submit videos directly to our library. Just click +Add Video at the top of the site and paste the video URL to get started. We share our favorite submissions with our fans on social media and feature them more prominently on the site.

Cheers,  
Tim Hjersted
Co-Founder & Director
Lawrence, KS