World Osteoporosis Day 2013 * www.worldosteoporosisday.org Bone health is especially important in post-menopausal women, as they are most affected after an osteoporotic fracture. Everyone knows a family member or friend who has suffered an osteoporotic fracture; whether a 55-year-old sister who has broken her wrist or a 78-year-old grandmother who has broken her hip.