With the far right mastering memes, aesthetics, and short-form content, too many disillusioned people are getting funneled into an alt-right pipeline instead of toward liberatory ideas. This video breaks down how governments, brands, the manosphere, and figures like Trump and Farage weaponize marketing—and why leftists need our own strategy rooted in solarpunk, anarchism, guerrilla marketing, mutual aid projects, worker co-ops, community farms, repair cafés, and tool libraries to offer a concrete, hopeful alternative. If you care about countering reactionary propaganda and making radical politics feel tangible and desirable again, this video is a great watch. - Films For Action
Chapters:
00:00 Intro
00:38 Capitalism, Marketing, and the Alt-Right Pipeline
11:32 Leftist Movements and Marketing
19:01 A New Strategy for the Left - Solarpunk