FILMS FOR ACTION

Toxic Sludge Is Good For You: The Public Relations Industry Unspun (2002)

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While advertising is the visible component of the corporate system, perhaps even more important and pervasive is its invisible partner, the public relations industry. This video illuminates this hidden sphere of our culture and examines the way in which the management of "the public mind" has become central to how our democracy is controlled by political and economic elites. Toxic Sludge Is Good For You illustrates how much of what we think of as independent, unbiased news and information has its origins in the boardrooms of the public relations companies.

PR critics include PR Watch founder John Stauber, cultural scholars Mark Crispin Miller and Stuart Ewen. Toxic Sludge Is Good For You tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the coordinated PR campaign to slip genetically engineered produce past public scrutiny.

Toxic Sludge Is Good For You urges viewers to question the experts and follow the money back to the public relations industry to challenge its hold on democracy.

 

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Films For Patrons: Donate $5/mo to Gain Access to These Great Films

Films For Action is a library for people who want to change the world.

 

Our mission is to provide citizens with the knowledge and perspectives essential to creating a more beautiful, just, sustainable, and democratic society.

Films For Action was founded in 2006 by a few friends in Lawrence, Kansas, after realizing how essential healthy media is to a healthy democracy.

Over the last 15 years, we've reviewed and curated over 1,000 free documentaries and 4,000 short films, plus over 150 pay-per-view documentaries, spanning 34 topics related to changing the world.

During this time we've been able to reach tens of millions of people - not by owning a TV network or spending truckloads of cash on advertising, but because millions of awesome people keep sharing 'films for action' with their friends on social media - in particular, our 850,000 supporters on Facebook and 70,000 site members. 

One of the coolest things is, thanks to our patrons, our library is ad-free and 100% supported by member donations, while 99% of our library is free to access and always will be. The pay-per-view films on our site, of course, help support the filmmakers, and 90-100% of the revenue for PPV films hosted by us goes to the filmmakers. 

To thank our $5/mo patrons, we partner with filmmakers and distributors to provide access to a growing number of films that are normally pay-per-view. With just 24 highly curated films at the moment, it's basically a mini "Netflix for world changers," but its main function is to support the library as a whole.

If you'd like to know more, want to help out, or you're a filmmaker or distributor looking to collaborate, drop us a line via our contact page. 

Cheers,  
Tim Hjersted
Co-Founder & Director
Lawrence, KS