No Logo: Brands. Globalization. Resistance. (trailer)

In the age of the brand, logos are everywhere. But why do some of the world’s best-known brands find themselves on the wrong end of the spray paint can — the targets of anti-corporate campaigns by activists and protesters?

No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike,The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.

License — For classroom or public use
DEFEND A LIBRARY OF IDEAS
Your $5/month helps preserve a treasure trove of transformative films — free from ads, algorithms, and corporate influence. Subscribe here.
Globalization Explore All
Late Night Favorites
Trending Videos Explore All
Trending Articles Explore All
Recent Documentaries Explore All
Video Deep Dives Explore All
What People Are Watching Now
Miki Kashtan
Recently Added
Support independent media that amplifies real voices and movements. 



Subscribe for $5/month to become a patron and watch over 50 patron-exclusive documentaries.

Share this:

Share