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No Logo: Brands. Globalization. Resistance. (2003)

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In the age of the brand, logos are everywhere. But why do some of the world’s best-known brands find themselves on the wrong end of the spray paint can — the targets of anti-corporate campaigns by activists and protesters?

No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike,The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.

Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work – the dynamics of corporate globalization – impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands. (Excerpt from mediaed.org)

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Films For Action is a library for people who want to change the world.

 

Our mission is to provide citizens with the knowledge and perspectives essential to creating a more beautiful, just, sustainable, and democratic society.

Films For Action was founded in 2006 by a few friends in Lawrence, Kansas, after realizing how essential healthy media is to a healthy democracy.

Over the last 15 years, we've reviewed and curated over 1,000 free documentaries and 4,000 short films, plus over 150 pay-per-view documentaries, spanning 34 topics related to changing the world.

During this time we've been able to reach tens of millions of people - not by owning a TV network or spending truckloads of cash on advertising, but because millions of awesome people keep sharing 'films for action' with their friends on social media - in particular, our 850,000 supporters on Facebook and 70,000 site members. 

One of the coolest things is, thanks to our patrons, our library is ad-free and 100% supported by member donations, while 99% of our library is free to access and always will be. The pay-per-view films on our site, of course, help support the filmmakers, and 90-100% of the revenue for PPV films hosted by us goes to the filmmakers. 

To thank our $5/mo patrons, we partner with filmmakers and distributors to provide free access to a growing number of films that are normally pay-per-view. With just 20 highly curated films at the moment, it's basically a very, very tiny Netflix for world changers, but its main function is to support the library as a whole.

If you'd like to know more, want to help out, or you're a filmmaker looking to collaborate, feel free to get in touch!

Cheers,  Tim Hjersted