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How Marlboro Changed Advertising Forever

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Sell an identity, not a product.

Research Articles Used:

https://en.wikipedia.org/wiki/Marlbor... 

https://en.wikipedia.org/wiki/Faust#I...

https://www.theatlantic.com/national/...

https://www.theatlantic.com/business/...

http://www.k-message.com/marlboro-man...

https://www.stopcorporateabuse.org/pr...

https://www.cancer.org/latest-news/th...

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Art by Jessica Perlstein
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