Introducing The Well-Oiled Plan — a sharp, darkly funny animation that exposes how the fossil fuel industry is using the same PR tricks once used by Big Tobacco, selling poison as “freedom.
A Well-Oiled plan - created by Daniel Bird and Adam Levy at Wit and Wisdom, in association with the Global Climate and Health Alliance (GCHA), follows a cynical conversation between a PR executive Tony and his client, the CEO of “Grunt Oil” and reveals how the fossil fuel industry used Big Tobacco’s PR tricks: selling poison as ‘freedom’.
The short, sharp satirical animation, starring internet comedians Michael Spicer and Cody Dahler, as well as actors Sinead Phelps and Jaylah Moore-Ross, comprises scenes spun off from My Pet Footprint, a comedy feature film “about climate grief” currently in development with the co-operation of Greenpeace.
Here at the Global Climate and Health Alliance, we spend most of our time publishing evidence-based reports and advocacy briefs. But sometimes, facts alone aren’t enough to cut through the noise.
🎬 The Well-Oiled Plan uses satire to reveal how PR and ad agencies have long helped harmful industries protect their profits — from Big Tobacco’s “torches of freedom” campaigns to today’s fossil fuel spin. The tactics are the same: confuse the public, delay action, and keep the world hooked on pollution that’s devastating our health and our planet.
The top 29 fossil fuel companies spend US $7 billion each year on PR, media, and advertising.