Animal Equality has pioneered a cutting-edge experience in animal protection. iAnimal is a virtual reality project that creates a 360 degree, immersive experience in which the viewer is transported inside factory farms and slaughterhouses. This film focuses on pigs. Use the controls on the top left of the video to 'look around'.
The animals we eat suffer from the time they are born to the time they reach our plates. iAnimal allows the viewer to access the day-to-day abuses that are hidden from the public by the agricultural industry.
This project includes footage obtained over the last 18 months during our investigations into factory farms and slaughterhouses in the United Kingdom, Mexico, Germany, Spain, and Italy.
Click Part 2 to watch people's reactions to iAnimal.
[watch video below]