Lawrence, KS - Events Local News Groups Contact
Your Favorite 'Natural' Brands May Not Be What They Seem
By Indy Media / filmsforaction.org
Apr 24, 2009
From: mercola.com



Burt’s Bees lip balm was originally sold at independently owned health food stores. But more recently, Burt's Bees products have appeared everywhere -- in grocery stores, drug stores, and big-box stores like Target and Wal-Mart. That’s because Burt's Bees is now owned by Clorox, a massive corporation that has historically cared very little about the environment.

Many of the products you may trust and respect for their independence and social responsibility are now owned by big corporations that are going out of their way to hide their link to the small, socially responsible brands.

Tom's of Maine is owned by Colgate-Palmolive, a massive company with a revenue of approximately $11.4 billion. Danone, the French conglomerate which also owns Brown Cow, has acquired a majority holding in Stoneyfield -- the same Danone that had to recall large quantities of its yogurt in 2007 after it was found to contain unsafe levels of dioxins. Horizon Organic milk was bought out by the largest dairy company in the U.S., Dean Foods, in 2005.

Odwalla is now owned by Coca-Cola. Almost as soon as Coca-Cola bought the company, it stopped selling the fresh-squeezed OJ that had made Odwalla famous and popular -- fresh squeezed can't last the days and weeks the juices are now in transit or on the shelf. Pepsi bought Naked Juice in 2006, in order to compete with Odwalla. Smuckers grabbed several juice mainstays from the health food store shelves: After The Fall, R.W. Knudsen and Santa Cruz Organic.

Kashi cereals was bought in July 2000 by Kellogg's, the 12th-largest company in North American food sales (but if you look at a box of Kashi's "Go Lean Crunch", for example, you will find not one mention of the fact that Kellogg's owns them.) Kraft Foods bought the natural cereal maker Back to Nature. Kraft is a subsidiary of Altria, which also owns Philip Morris, one of the world's largest producers of cigarettes.

General Mills owns Cascadian Farm. Barbara's Bakery is owned by Weetabix, the leading British cereal company. Health Valley and Arrowhead Mills are owned by Hain Celestial Group, a natural food company traded on the NASDAQ, with H.J. Heinz owning 16 percent of the company.

Green and Black's organic chocolate was taken over in 2005 by Schweppes, the 10th-largest company in North American packaged-food sales. Dagoba Chocolate is actually owned by Hershey Foods.

Marketing strategies have been fooling you, convincing you to trust that the niche brands continue to be small, environmentally conscious businesses with ecologically sound practices. In fact, they are frequently cogs in the giant corporate wheel. It is time to question how much the ownership and neglectful marketing of these "pseudo" responsible brands warrant crossing them off your shopping list. And it is time to find products more in tune with your values -- at least until they, too, get bought out by a large conglomerate.

For a more visual look at the structure Phil Howard, an assistant professor of Community, Agriculture, and Recreation and Resource studies at Michigan State University, put together a series of charts which show the significant acquisitions and introductions of organic brands by major food corporations, as of January 2008.

0.0 ·
0
Featured Pay Per View Films
Generation Revolution (2017)
72 min
A Quest for Meaning (2017)(Free till Jan 29th)
88 min
Fall and Winter (2013)
102 min
Trending Today
The Invention of Capitalism: How a Self-Sufficient Peasantry was Whipped Into Industrial Wage Slaves
Yasha Levine6,928 views today ·
Paramedic's Response to "Burger Flippers" Making an Equal $15/Hour is Beautiful
Craig Carilli3,678 views today ·
"Desert Goddess" Remembers Arizona's Glen Canyon
7 min2,349 views today ·
A Quest for Meaning (2017)(Free till Jan 29th)
88 min2,215 views today ·
John Lennon's "Imagine," Made Into a Comic Strip
John Lennon. Art by Pablo Stanley1,899 views today ·
The Surprising Nobility of Shit: a Serious Response to President Donald Trump’s ‘Shithole’ Remarks About African Immigrants
Adebayo Akomolafe1,531 views today ·
Today I Rise: This Beautiful Short Film Is Like a Love Poem For Your Heart and Soul
4 min1,401 views today ·
A Brief History of The 40 Hour Work Week
8 min647 views today ·
This Facebook Comment About the UK Election Is Going Viral
Chris Renwick535 views today ·
Load More


Love Films For Action? 

It's hard to rely 100% on ads to keep our organization going.
If you get some value from this library, consider making a donation today.

Support us on Patreon

Coming soon! We're days away from launching a Patreon campaign! We hope you'll be among the first to support this new direction for Films For Action. The goal is to go 100% ad-free by next year, and become 100% member supported!

Join us on Facebook
Your Favorite 'Natural' Brands May Not Be What They Seem