Raising Awareness: Why We Shouldn't Take It for Granted
Raising Awareness: Why We Shouldn't Take It for Granted
By Tim Hjersted / filmsforaction.org

A dangerous thing can occur when you start learning about what's really going on in the world. The problems start to seem so complex, and you're just one person, doubts begin to creep in. You sincerely want to help change the world, but from all this knowledge you start to believe that the world is too out of control and too big to change, so you end up not doing anything.

What aspiring change-agents can easily forget is that there is a large amount of meaningful groundwork that still needs to be laid. Many conscious people may take it for granted, but there is still a lot of important information people aren't aware of yet. A friend recently admitted, "I take for granted that the mainstream media implicitly neglects serious philosophical concerns about the crises we collectively face, as a species, as a unified human family. I apologize for my demeanor in assuming this was common knowledge."

Yeah. It's good to remember. All of us at one point in time were not aware of all the knowledge we're aware of now. All of us were asleep at one point too, and remembering this builds our own empathy and humility when getting into discussions with people. It also helps us remember how important this first step is in the process of building the mass-movement necessary to realize our idealistic dreams.

Just imagine what would happen if an entire city had seen The Corporation. Just imagine what would be possible if everyone in the country was aware of how unhealthy the mainstream media was for our future and started turning to independent sources in droves.

It really does start with getting informed, and there's lots of subject matter to cover. Our country has to come to terms with the true history of the United States. It has to learn about basic ecology. It needs to understand the basic truths about climate change, the monetary system, the education system, the media system, the truth about capitalism and governments.

Our society needs a new story to belong to. The old story of empire and dominion over the earth has to be looked at in the full light of day - all of our ambient cultural stories and values that we take for granted and which remain invisible must become visible. And all of this knowledge and introspection, questioning, and discovery is essential for a cultural transformation that addresses root causes. This knowledge is vitally necessary. Taken together, this knowledge, which is documented throughout the 3000 videos on the Films For Action website, will lay the foundation on which the next paradigm will be built, post empire.

After becoming familiar with these understandings over the years, it may be easy to internalize, accept, and then be occasionally shocked at how crazy our culture still is. Lots of 'givens' that activists take for granted still need to go mainstream.

That's where you come in. Don't complain about the mainstream media failing to inform people. Become the media. Become a walking, talking distro of quality information that your friends can trust. Who needs FOX and CNN, after all, when you've got your friends?

Host film screenings, share articles and videos regularly on social media, buy and burn copies of documentaries to give to your elected officials and school faculty, promote Films For Action and other indy media alternatives. Get the information out in to your community and you will be laying the foundation for a local movement for mass societal, environmental and economic change.

All you have to do (the first easy thing) is plant the seeds. The community (as the seeds grow) will help with watering, weeding, expanding the garden, harvesting and so on. Social change is a social effort, after all, and you won't be doing this alone. I've often said, why struggle working on these issues with a small group of 10 to 15, when we could be working with a collaboration of 15,000? If we lay the foundation, recruit an army of "culture gardeners," things are going to start happening organically, both organized and spontaneously, all across the cities where we live.

People that are new to this culture of creative activism often ask me, "Yea, I'm on board. I get it. But what can I do?" If we've been involved in this work for some time, part of our responsibility is to offer people tangible ways they can plug in. But the second thing we have to convey is: no one can answer this question but you. Everyone is an expert on their own life. What's your passion? You are the best one to decide the best use of your time and efforts. No one is going to know better than you what your unique gifts and skills are.

And hey, if it takes you some time to figure this out. That's okay. Simmer on it for a minute. Let it stew. While you're figuring things out you can always continue disseminating information. I spent about two years learning about this jigsaw puzzle called changing the world before I figured out a path of action that I could really commit myself to. Of all the issues I could work on, I decided that the problem of the media was the number one bottleneck impeding the progress of every other issue. Focus on education and raising awareness. Break this bottleneck and the rest will follow.

A lot of people knock raising awareness as being too abstract. But when you consider it as a strategic first step in the larger picture, taken concurrently with other actions, I don't think we can underestimate its significance.

CopyLeft. Image source.

4.8 ·
7
What's Next
Trending Today
Ten Ways We Misunderstand Children
Jan Hunt · 18,837 views today · 1. We expect children to be able to do things before they are ready. We ask an infant to keep quiet. We ask a 2-year-old to sit still. We ask a 3-year-old to clean his room...
18 Empowering Illustrations to Remind Everyone Who's Really in Charge of Women's Bodies
Julianne Ross · 12,604 views today · When Brazilian graphic designer Carol Rossetti began posting colorful illustrations of women and their stories to Facebook, she had no idea how popular they would...
Beyond Civilization: Humanity's Next Great Adventure
Daniel Quinn · 5,622 views today · PART ONE A fable to start with Once upon a time life evolved on a certain planet, bringing forth many different social organizations—packs, pods, flocks, troops, herds, and...
Lawns Are for Suckers. Plant a Garden - for the Climate!
Nathanael Johnson · 2,580 views today · Ripping out your lawn and planting kale and peppers won’t just lead to great stir-fry — a new study finds it could make major contributions to fighting climate change...
You Should Get Naked More Often. It's Good for You.
Joni Sweet · 1,977 views today · When Nelly encouraged overheated people worldwide to get naked in 2002, he was unknowingly advocating much more than just a sexy, sweaty dance party. Sunbathing, sleeping...
How Native Americans Managed "Wild" Land Long Before Settlers
Sami Grover · 1,690 views today · When European settlers first came to North America, they assumed they were looking at "untouched" nature. Sure, there were native peoples, but history tells us they didn't...
Solidarity Is About What You Do - Not Who You Are.
R.L. Stephens · 1,300 views today · I am Black. I capitalize Black and leave white lowercased. Sure, it’s the accepted spelling, but really I do it because it feels good. My family lived in Missouri, but my...
John Lennon's "Imagine," Made Into a Comic Strip
John Lennon. Art by Pablo Stanley · 1,096 views today · This is easily the best comic strip ever made.  Pabl
Bioregional Quiz: How Well Do You Know the Place in Which You Live?
Rua Lupa · 969 views today · In the vast emptiness of space there are an unimaginable number of galaxies, each galaxy containing billions upon billions of stars. Looking at one galaxy we find an average...
A New Story for Humanity (2016)
102 min · 870 views today · Inspired by the New Story Summit at the Findhorn Foundation: a sold-out multicultural, multigenerational inquiry into a new story for humanity, attended by change makers and...
Masculinity Is Killing Men: The Roots of Men and Trauma
Kali Holloway · 710 views today · We begin the damaging process of turning boys into men long before boyhood ends.
Gabor Maté: Why Our Culture Makes So Many Of Us Unhappy
3 min · 652 views today · Dr. Gabor Maté explains why it is that our culture makes so many of us unhappy, unkind to one another, miserable, alienated from ourselves, etc. Watch the full interview in Part 2.
The White Man in That Photo
Riccardo Gazzaniga · 632 views today · Sometimes photographs deceive. Take this one, for example. It represents John Carlos and Tommie Smith’s rebellious gesture the day they won medals for the 200 meters at the...
It Didn't Start With You: How Inherited Family Trauma Shapes Who We Are
Mark Wolynn · 570 views today · The past is never dead. It’s not even past. — William Faulkner, Requiem for a Nun
Your Lifestyle Has Already Been Designed (The Real Reason For The Forty-Hour Workweek)
David Cain · 542 views today · Well I’m in the working world again. I’ve found myself a well-paying gig in the engineering industry, and life finally feels like it’s returning to normal after my nine months...
Why You Should Take Your Kids Out of School
Ben Hewitt · 538 views today · We don't need no education. At least not of the traditional, compulsory, watch-the-clock-until-the-bell-rings kind. As a growing movement of unschoolers believe, a steady diet...
When You Kill Ten Million Africans You Aren't Called 'Hitler'
Liam O'Ceallaigh · 513 views today · Take a look at this picture. Do you know who it is? Most people haven’t heard of him. But you should have. When you see his face or hear his name you should get as sick in...
Schooling the World (2010)
66 min · 512 views today · If you wanted to change an ancient culture in a generation, how would you do it? You would change the way it educates its children. The U.S. Government knew this in the 19th...
Something Extraordinary Is Happening in the World, And Most People Haven't Noticed
Gustavo Tanaka · 400 views today · Most of us haven't quite realized there is something extraordinary happening. A few months ago, I freed myself from standard-procedure society. I broke the chains of fear that...
Why People's Opinions of You Aren't Real
4 min · 394 views today · "You are what you love and not what loves you." - From Charlie Kaufman's film "Adaptation"
Load More
Like us on Facebook?
Raising Awareness: Why We Shouldn't Take It for Granted