The Codes of Gender (2009) (trailer)

Written and directed by MEF Executive Director Sut Jhally, The Codes of Gender applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape, showing how one of American popular culture's most influential forms communicates normative ideas about masculinity and femininity.

In striking visual detail, The Codes of Gender explores Goffman's central claim that gender ideals are the result of ritualized cultural performance, uncovering a remarkable pattern of masculine and feminine displays and poses. It looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of objectification and beauty, to provide a clear-eyed view of the two-tiered terrain of identity and power relations.

With its sustained focus on how our perceptions of what it means to be a man or a woman get reproduced and reinforced on the level of culture in our everyday lives, The Codes of Gender is certain to inspire discussion and debate across a range of disciplines. 

Viewer Discretion Advisory: This program contains violence, nudity, and sexual themes.

DVD contains two versions: a full length version (73 minutes) and an abridged version (46 minutes) which has been edited for nudity and length. 

Sections: Sex and Gender | The Feminine Touch | The Ritualization of Subordination | Licensed Withdrawal | Infantilization | The Codes of Masculinity | Trapped in the Code | History, Power, and Gender Display

www.mediaed.org
on Tue, Jun 12 2012 · 78,165 Views
Load Comments
You Might Be Interested In
3 min · Finally science has produce evidence that supports what we already knew -- the whole "men are from Mars, women are from Venus" trope is false. According to a new study from the University of Rochester, men and women don't have such distinct psychological characteristics after...
47 min · Advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds series. Part 2 is a 60 minute un-illustrated presentation by Sut Jhally on the same...
34 min · Jean Kilbourne continues her groundbreaking analysis of advertising's depiction of women in the third update of her pioneering Killing Us Softly series. In fascinating detail, Kilbourne decodes an array of print and television advertisements to reveal a pattern of disturbing...
5 min · Examines the stories contemporary music videos tell about girls and women and encourages viewers to consider how these narratives shape individual and cultural attitudes about sexuality. Illustrated with hundreds of up-to-date images Dreamworlds 3 offers a unique and...
61 min · Wrestling with Manhood is the first educational program to pay attention to the enormous popularity of professional wrestling among male youth, addressing its relationship to real-life violence and probing the social values that sustain it as a powerful cultural force. Richly...
New
Like us on Facebook?