A satirical look at the sort of stereotypical imagry used in many NGO fundraising campaigns. Hunger and poverty calls for action, however we need to create engagement built on knowledge, not stereotypes.
Do you remember the first time you heard about people starving? That initial feeling of shock, and then after having seen the same pictures on TV over and over again, it turned into little drops of apathy.
Stereotypical imagery is hurting both the cause and the people being portrayed. It's taking away people's dignity and agency, while creating apathy instead of action amongst people in the rest of the world.
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[watch video below]