First World Problems

Real problems, not #FirstWorldProblems    A new campaign created by one of the world’s leading creative agencies, DDB NY, has set the internet ablaze with its controversial attempt to raise awareness for the devastating problems currently facing many developing nations across the globe.   The advert, created for the charitable organisation Water is Life, features Haitian children and adults reading the everyday problems facing the so-called ‘first-world’ citizens posted on twitter with the now popular FirstWorldProblems hashtag.  The 1-minute video which amassed close to 1 million views in a week, features a young girl who complains “I hate it when I leave my clothes in the washer so long they start to smell” as the background shows several young Haitians washing... read more
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First World Problems