Some sources are singing that Ifrane is one of the cleanest cities in the world. Firstly I'm not sure that we can define Ifrane as a city at all, and secondly, my initial impression of Ifrane in August 2013 was one of rubbish! There didn't seem to be a picnic spot in this beautiful area, that wasn't littered to an alarming degree.
It seems to me that Ifrane has a very big problem. The main culprit is plastic bags, which are literally given out at every purchase point in Ifrane. Shop keepers put everything they can into different plastic bags for you to add to your ever growing collection or for you to throw away as soon as you get home.
There is a scene in the HBO series MadMen where a beautiful family have a picnic and when they leave to go home they just shake the rug ,with all its rubbish, onto the grass and leave. This was normal in that era, and beyond, in the USA and Europe too. Few people in those places now behave this way but in Morocco they do.
Morocco is just back in a 1950's time warp and needs a massive public education campaign to teach people that dumping trash is just something you don't do. Eventually Morocco will get the hang of treating their recreational environment with respect and not as a place for their rubbish. It may take some time but until it does does Ifrane deserve to keep its Clean City Status?
You can read about Ifrane's so called "clean city status" at these links...