Social Media and Movements: Is the Love Affair Really Over?
Social media are monitored and controlled by large corporations. Can they also facilitate the kind of self-organization that defines radical politics?
By Thomas Swann /

When I started my PhD in 2011 there was a strong feeling that radical politics was changing. On the one hand, there was more of it. The Arab Spring, theindignados, Occupy: they all made it seem like direct action and direct democracy, were moving out of the ghettos of what remained of the alter-globalization movement. With mass assemblies and a radical DIY (or even DIO: Do It Ourselves) politics, something was changing across the world. In the face of austerity and totalitarianism, an actual alternative was being prefigured.

At the same time, the tools of these protests and uprisings came into the spotlight. Not only the democratic mechanisms of decision-making but also the digital infrastructures that, many argued, were facilitating what was so promising in these movements.

Social media was increasingly seen as an essential element in how large groups were able to organize without centralized leadership. Platforms like Facebook and Twitter were allowing people to mobilize not as hierarchical structures like trade unions and political parties but as horizontal networks. Individual activists and sub-groups enjoyed a tactical autonomy while remaining part of a larger whole.

Almost four years have passed, and now at the end of my PhD the gloss to this narrative has to a large extent worn off. Some elements of the 2011 uprisings have been consumed by the tragedy of civil war and renewed dictatorships, while others have dispersed.

But of course, four years is not a long time in the grand scheme of things, and the examples of Podemos and Syriza suggest that perhaps these movements are in fact evolving and developing new strategies. While the story of mass mobilization and radical social movements is by no means over, what has been disputed perhaps more than anything else in the last four years is the promise that lay in the tools of the 2011 uprisings.

Social media, once held up by some as the very essence of contemporary radical politics, is now seen in a harsher, less forgiving light. A number of experiences have underlined the implicit hierarchies and inequalities that were reinforced by social media.

Others have pointed towards the ways in which social media exploit, for profit, our online behavior. The Edward Snowden saga has shown how vulnerable our online organizing is, as has the repression of social media-based activism seen inTurkey and elsewhere.

But among these critiques of social media, is there something that can be salvaged? Can platforms like Facebook and Twitter be useful in radical politics, and if so how? Perhaps we don’t need to abandon social media just yet. Perhaps it can, in one form or another, still facilitate the kind of organization that was so promising in 2011 and that continues, in many ways, to define radical left politics.

The promise of social media

Social media platforms are often discussed as means of communication, self-expression and forming public discourse. As well as this, however, social media platforms — and communication practices more generally — also act as infrastructures that support the actions we take. They allow us to share information and resources, and to make decisions that can then be enacted.

In this way, communication practices can also be understood as information management systems. This is a concept borrowed from the world of business and management and refers to any system, normally electronic and increasingly digital, that facilitates organization. Work email and intranets are of this sort. They don’t just let people talk to one another but also contribute to getting tasks completed.

What social media might offer when viewed as information management systems, as platforms that facilitate certain forms of action, is a way to make radical and anarchist forms of organization more like the participatory and democratic structures that characterized the 2011 uprisings and radical left politics since at least the Zapatista rebellion, the alter-globalization movement in the 1990s and, even earlier, the radical feminism of the 1960s and 1970s.

Social media can provide the infrastructure for both democratic decision-making and autonomous action, with activists given access to resources and information that may enable them to act in ways that more hierarchical communication structures reduce to command and control processes.

While there are significant critiques of social media from activists and scholars alike (focusing on privacy and surveillance, corporate and state control, the political economy of free labor and the psychology and behavior that is encouraged by the architecture of mainstream platforms), I want to suggest that there is still a potential inherent in social media owing to the nature of the communication practices it supports.

These practices can be described as many-to-many communication. They are potentially built on conversations with multiple actors that reflect some of the necessary foundations of the participatory democracy of radical Left politics. Social media can, therefore, be seen as systems that facilitate radically democratic forms of organization and that can support the kinds of autonomy and horizontality that have in part been seen in the 2011 uprisings.

This is the promise of social media. And it is a promise that may yet be fulfilled. If social media present opportunities for horizontal, conversational communication, and these types of communication are consistent with the ways in which we try to imagine non-hierarchical social relationships and decision-making structures, then social media can be considered as having at least the potential to be a part of a radical left politics.

Internal and external communication practices

As part of my PhD research I interviewed a number of activists involved in the Dutch radical left and anarchist scene. The pictures they provided of the communication practices of the groups they were involved in can be used to work through some of the ideas around many-to-many communication, its relationship to radical politics and the promise of social media.

Internally, the radical left groups in question all more or less conform to the many-to-many communication model. Much of this communication is done through face-to-face meetings at which members aim to reach consensus on the topics being discussed and the decisions that need to be made.

In terms of social networking technologies, however, activists spoke of the email listservs and online forums that have been common to radical left politics at least since the Battle of Seattle in 1999 and the beginnings of the alter-globalization movement.

While none of the groups used newer, mainstream platforms like Facebook in their internal communication practices, one of the groups did use the alternative social networking site Crabgrass as a core part of their discussion and decision-making infrastructure. Crabgrass was developed by people connected to the RiseUp collective that provides secure email addresses for activists. It aims to facilitate social networking and group collaboration with a specifically radical, left-wing bent.

Externally, many-to-many communication practices became much rarer. While most of the groups use Facebook and Twitter, they use them primarily as extensions of their websites, which in turn act mainly as extensions of their printed newspapers.

The three exceptions to this highlight the abilities of both mainstream and alternative social media platforms to play this role. One group, involved in community organizing, was active on Facebook not only in sharing articles and announcements but also in responding to comments and engaging in discussions with other users.

Another made use of crowd-sourced mapping in a way that reflects the scope of many-to-many communication to support autonomous action. The third example of using social media in line with this participatory ethos came from one group that printed comments and responses from Facebook and Twitter in their newspaper, facilitating some level of conversation between the group and those outside it.

Institutionalizing autonomy

The many-to-many communication social media facilitates, insofar as it allows for conversation rather than merely the broadcast of information (or even orders), is intimately connected to a radical left and anarchist vision of organization. If prefiguration, the realization of the goals of politics in the here and now, is taken as one of the core concerns of radical social movements, then a commitment to many-to-many communication might need to be seen as just as important as the commitment to democracy and equality.

It has the potential to empower activists to take autonomous action and the bedrock of participatory democracy. In this way, social media platforms can contribute towards freeing activism from the top-down structures of political parties and trade unions.

But is there another way of looking at these types of organization and of the structures suggested by social media and many-to-many communication? I mentioned at the start of this article that social media and the examples of the 2011 uprisings have lost some of what made them so attractive at the time. Activists are, it seems, increasingly (and perhaps rightly given the limitations) wary of both networked organization and networked communications. In the last year or so, however, radical politics has shifted somewhat.

In place of social movements that are completely opposed to, and autonomous from political parties, the rise of Podemos and Syriza, and indeed the surge of support for the Greens in England and Wales and the Scottish National Party in Scotland, might point to a return of the mass party as an element of radical left social movement strategy.

Podemos and Syriza, by many accounts, have become the institutional articulations of mass social movements. They haven’t replaced them and are clear that they aim to act as parliamentary wings subservient to those movements (although the current tensions in Syriza suggest that this is much more problematic that some might make out).

In the case of Podemos, this has meant a continuation of the radical, direct democracy of the 15-M movement and the party has relied on social media and many-to-many communication not in getting its message across to voters but in defining the very content of that message and of its policies.

Social media might continue to have a role in radical left politics after all. The many-to-many communication practices it supports can be, at their best, prefigurative of the goals of radical politics, of democratic and participatory decision-making. As information management systems, facilitating concrete action, the examples of the radical left groups involved in my PhD research point towards this conclusion.

Both mainstream social media, such as Facebook and Twitter, and alternative platforms, such as Crabgrass and n-1, can be an important part of radical left politics, whether in the form of mass social movement mobilizations or the articulation of those movements in more democratic political parties.

Thomas Swann is a PhD student in the University of Leicester School of Management and member of the Centre for Philosophy and Political Economy. His research focuses on radical left organization, social media and organizational cybernetics. Follow him on Twittter via @ThomasSwann1.

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Social Media and Movements: Is the Love Affair Really Over?