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Enraizando | Finding Our Roots (2015) (trailer)


FINDING OUR ROOTS: community, culture, and sustainability

Our project was born with two desires at heart: to take root in a new culture and to experience reality outside of the big metropolis.

Rosa Shoel has been living in Toronto, Canada for more than 10 years. Well-studied in permaculture, she has lived on organic farms, which have spirited her journeys through Ontario, Central America, The United States, and Cuba. In each of these “glocalized” organic farms, she has learned new cultivation techniques. Rosa considers herself a defender of healthy and sustainable nutrition and a conscious consumer.

Today she works at Organic Markets around the city, selling tapioca with her partner, Rafael Mendes, through their company Tapioca Gourmet. After a year of working with tapioca, she felt a calling to travel to Brazil to reconnect to her cultural roots and learn more about the cultivation of the manioc or cassava plant- the plant from which tapioca is made.

Raquel Dabarra is a graduate in historia, journalism and cinematographic documentary. After several years of working as a video editor in Rio de Janeiro, she decided to move to Toronto to study holistic nutrition. Tired of spending her days in front of a computer monitor, she discovered a world beyond the big city, and Toronto introduced her to organic farming experiences. She bought a camera and started recording these experiences in her new world.

It was the meeting point of these desires and cultural interests from which DOZERO and ENRAIZANDO emerged. Rosa contacted a community deep inside the Chapada Diamantina, a breathtaking national park in Bahia, Brazil, and with this contact they took flight with their backpacks, a semi-professional camera, and a forty-buck microphone. For three months, they rode around the Chapada Diamantina and discovered happiness, adventure, but most of all themselves.
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Goal: To rapidly transition to a just, ecologically sustainable, holistic way of living as fast as possible.

We believe the first step to achieve this goal should be an information delivery network that can amplify the impacts of all our efforts 1000 fold. 

Although Films For Action is centered around film - its true objective is the transformation of the world. This means moving away from the unsustainable paradigm we have now to a regenerative paradigm, as fast as humanly possible.  

Film is the medium of delivery -- the catalyst, the metabolizing agent to speed up, amplify and multiply the effects of every transition movement on the planet. And of course, "transition" contains it all - social justice, ecological regeneration, true democracy, egalitarian economics, universal empathy, less cultural insanity and more happiness and well-being.

All of these movements need a media ecosystem that supports this transition, rather than the media we have today which marginalizes it, ignores it, sanitizes it, suppresses it, or actively fights it. There is certainly good coverage across many different news outlets, and the quality and depth varies, but in terms of volume, the good stuff is easily lost in the deluge of superficial concerns.

Watch any network TV channel for 24 hours or read the newspaper for a week, and you will see what we mean. The dominant narratives which drive the national debate and become "common knowledge" is more often superficial, focused on symptoms rather than root causes, and reinforces the conventional "two sides" within the status quo. The lies and spin promoted by figures in power become well known, while voices that challenge and expand the range of debate rarely get heard. But most importantly, the level of repetition and volume of coverage is what counts. What gets covered day after day, and what gets covered once and is forgotten, or not covered at all? That's why we need a media movement that's dedicated to elevating the voices that aren't getting heard. We need media alternatives that make social change its primary focus. That's why Films For Action exists.

Ultimately, we're just one star in this growing constellation of new media, but we aim to do our part by cultivating the best video library dedicated to transition online, and we hope you'll join us