Consuming Kids: The Commercialization of Childhood (2008) ($5)

Subscribe $5/mo
Become a patron to watch
License
For classroom or public use

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food to bogus educational products and the family car.

Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.

shop.mediaed.org
Rate video 
Consumerism
Trending Articles
Liberation Theory | Ricky Sherover-Marcuse
Principles to Guide Our Activism
The Bloom Series: A Journey Through Transformational Festivals
Subscribe for $5/mo to Watch over 50 Patron-Exclusive Films

Become a Patron. Support Films For Action.

For $5 a month, you'll gain access to over 50 patron-exclusive documentaries while keeping us ad-free and financially independent. We need 350 more Patrons to grow our team in 2024.

Subscribe here

Your support helps grow our 6000+ video library, which is 99% free thanks to our patrons!