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The Electronic Storyteller: TV & the Cultivation of Values (1997)

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Posted by Films For Action on Dec. 14, 2012
31 min - Documentary - 2500 Views

George Gerbner clearly and comprehensively outlines the way in which the universal story-telling function of human societies has been colonized by corporate media. Making a distinction between "effect" and his own theory of "cultivation," he explains the role the media environment plays in how we think about ourselves and the way the world works. Through a concrete focus on the stories of gender, class, and race, Gerbner provides us with an analytical framework to understand what is at stake in the debates about the media.

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