From Glasgow to Brighton the streets of the UK look a little different this week. In 10 cities guerrilla install crews have been swapping 365 ads with art works, creating the largest advertising takeover in world history.
The crews targeted particularly obnoxious or sexist ads like this H & M ad featuring a stick-thin bikini-clad model that’s currently on show to children around the country.
Swapping the ads is easier than you’d imagine. All you need are some of the magic cabinet keys and a trusty hi-viz vest to remain hidden in plain sight. Here an install crew are slotting in a poster just outside Millbank and the Tory Party HQ.
40 street artists produced the art that replaced the ads and the Brandalism crew lovingly hand printed each one of the 365 “six sheet” posters.
No where was safe from the adbusting and even Harrods got a dose along with ads in Brighton, Bristol, Birmingham, Edinburgh, Glasgow, Leeds, Manchester, Liverpool and Oxford.
Street artists like Princess Hijab, Hutch and Banksy’s mate Paul Insect all designed pieces, some beautiful others a bit more…interesting.
The Brandalism website has a guide to opening up the spaces and the video below shows how it was done. So why not get creative by having a go yourself and making your city even more of a beautiful place to live.
View more art at www.brandalism.org.uk