Even though people are aware of poverty, few decide to act.
Fundraising commercials all look the same. Their philosophy is to make people feel guilty. But guilt won't generate donations. This film presents a new more accurate perspective on poverty.
We're often told that no matter what we do, it still won't affect the big picture.
But the truth is; it will.
Filmed in Northern Africa
Written & Produced by Johan Storm
[watch video below]