Lawrence, KS - Events Local News Groups Contact
Waste = Food
By Indy Media / filmsforaction.org
Aug 22, 2008
Man is the only creature that produces landfills. Natural resources are being depleted on a rapid scale while production and consumption are rising in na­tions like China and India. The waste production world wide is enormous and if we do not do anything we will soon have turned all our resources into giant landfills of waste. But there is hope. The German chemist, Michael Braungart, and the American designer-architect William McDonough are fundamentally changing the way we produce and build. If waste would become food for the biosphere or the technosphere (all the technical products we make), produc­tion and consumption could become beneficial for the planet. A design and production concept that they call Cradle to Cradle. A concept that is seen as the next industrial revolution. • Design every product in such a way that at the end of its lifecycle the component materials become a new resource. • Design buildings in such a way that they produce energy and become a friend to the environment. Large companies like Ford and Nike are working with McDonough and Braun­gart to change their production facilities and their products. They realize that economically seen waste is destruction of capital. You make something with no value. Based on their ideas the Chinese government is working towards a circular economy where Waste = Food. An amazing story that will definitely change your way of thinking about production and consumption.




0.0 ·
0
Trending Today
This Animation About The Clitoris Will Amuse and Educate
3 min17,246 views today ·
This Trump Pipeline Prank Should Win an Activism Oscar
2 min5,305 views today ·
If You Haven't Seen the New Moby and Steve Cutts Music Video, Watch It Now
3 min3,734 views today ·
Paramedic's Response to "Burger Flippers" Making an Equal $15/Hour is Beautiful
Craig Carilli2,875 views today ·
The Trap of Righteousness
Charles Eisenstein2,842 views today ·
This Facebook Comment About the UK Election Is Going Viral
Chris Renwick2,170 views today ·
Brexit Means Titanic
2 min1,978 views today ·
Juneteenth: Praise the Lorde, Audre Lorde
Tai Amri Spann-Wilson1,490 views today ·
Inside The Secretive Conservative Call Centre That May Have Broken Election Laws
13 min1,485 views today ·
Load More
What's Next
Hip-Hop: Beyond Beats and Rhymes (2006)
55 min
Buckminster Fuller: Thinking Out Loud (1996)
91 min
Lolita: Slave to Entertainment (2013)
58 min
Like us on Facebook?
Waste = Food