Lawrence, KS - Events Local News Groups Contact
Subliminal Advertising on the News
By Indy Media / filmsforaction.org
Jul 25, 2008
By Abigail Goldman-- The Las Vegas Sun:

Oooooooh, they’re calling out your name.

Two cups of McDonald’s iced coffee (BUY!) sit on the Fox 5 TV news desk, a punch-you-in-the-face product placement (BUY!) to chase down your morning news.

They’ve been on the Las Vegas station set for about two weeks, following the lead of a few TV stations across the country, and they’re still looking every bit as frosty and tantalizing (BUY!) as they were the first day you laid your eyes on them.

But wait, here’s the best part: They’re not real. Fake coffee on the real news, two plastic cups permanently filled with some kind of bogus drink. The anchors aren’t even supposed to acknowledge them, McDonald’s reps explain. That’s part of their genius, my little lambs! They get into your mind without you knowing it. So they just sit there, two logo-emblazoned plastic cups, percolating into the psyche. Made-to-scale models that weigh something like seven pounds each — refreshing, and bottom-line boosting!

Fox is starting its day with a “nontraditional revenue source,” KVVU news director Adam P. Bradshaw says.

The station and McDonald’s won’t disclose how much the fast food empire paid for the product placement. But lest there be any concerns about mixing fact (the morning news) with fiction (fake coffee), he points out that the cups are put out only after 7 a.m., when the hard news gives way to light lifestyle news.

“I stress the fact that it is being done on a program that is a combination of news entertainment and lifestyle programming,” Bradshaw says.

And if there’s ever an E. coli outbreak beneath a certain set of golden arches, he says, KVVU will report the daylights out of it, gosh darn it.

Kelly McBride, the ethics group leader for Poynter Institute, the nonprofit journalism training organization, isn’t convinced. Product placement in a newsroom, she worries, represents the “slippage” of news into advertisement, a descent into a dark world where conglomerate companies control coverage.

If so, the slippage is also occurring at stations in Chicago, Seattle and New York.

And when Las Vegas is done suffering this dry-your-eyeballs-out-of-their-sockets summer heat, Bradshaw says KVVU might switch to ceramic mugs with massive McLogos filled with fake black gold McDonald’s coffee. (BUY!)

0.0 ·
0
Trending Today
On the Wildness of Children: The Revolution Will Not Take Place In The Classroom
Carol Black13,058 views today ·
Paramedic's Response to "Burger Flippers" Making an Equal $15/Hour is Beautiful
Craig Carilli7,226 views today ·
Caitlin Moran's Posthumous Advice for Her Daughter
Caitlin Moran6,050 views today ·
We Need Ecstasy and Opium in Place of Prozac and Xanax
Marc Lewis and Shaun Shelly4,109 views today ·
I Promise, It's Not Lame to Ask a Woman for Permission
Dave Booda3,700 views today ·
The Top 100 Documentaries We Can Use to Change the World
Films For Action2,816 views today ·
Argentina: The Country That Monsanto Poisoned
Michael Warren and Natacha Pisarenko2,517 views today ·
What Makes Call-Out Culture So Toxic
Asam Ahmad1,668 views today ·
Rapper Lowkey on Jeremy Corbyn as a Glitch in the Matrix
4 min1,328 views today ·
Load More
What's Next
Everybody's Gotta Learn Sometime (2006)
72 min
Chicago 10 (2008)
98 min
Vegucated (2010)
76 min
Like us on Facebook?
Subliminal Advertising on the News