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Allied Media Conference 2012
Thu, Jun 28 2012 11am until Sun, Jul 1 2012 11:30pm
42 W Warren, Detroit, MI 48202

AMC Mission

The Allied Media Conference cultivates strategies for a more just and creative world. We come together to share tools and tactics for transforming our communities through media-based organizing.

AMC Vision


The Allied Media Conference advances our visions for a just and creative world. It is a laboratory for media-based solutions to the matrix of life-threatening problems we face. Since our founding in 1999, we have evolved our definition of media, and the role it can play in our lives – from zines to video-blogging to breakdancing, to communicating solidarity and creating justice. Each conference builds off the previous one and plants the seeds for the next. Ideas and relationships evolve year-round, incorporating new networks of media-makers, technologists and social justice organizers. We draw strength from our converging movements to face the challenges and opportunities of our current moment. We are ready to create, connect and transform.


The AMC supports learning of all different kinds and at all different levels. The workshops are hands-on and participatory. Knowledge is passed horizontally rather than from the top down. Everyone teaches and everyone learns. At the AMC, media creation is not only about personal expression, but about transformation – of ourselves and the structures of power around us. We create media that exposes, investigates, resists, heals, builds confidence and radical hope, incites dialogue and debate. We demystify technology, not only learning how to use it, but how to take it apart, fix it and build our own. We do it ourselves and as communities, connecting across geographic and generational boundaries.


The AMC is a network of networks – youth organizations, international solidarity activists, anti-violence organizers, technologists, educators, media reform advocates, alternative economists, musicians and artists, disability activists, and many others – all using media in innovative ways. Some of these networks have sprouted from the conference, grown over the course of the year, then reconvened in Detroit larger and healthier. Others have adopted the AMC as an annual point of convergence and a space to forge new relationships. Through cycles of collaboration, question-asking and experimentation, our networks continue to grow, bringing new analysis, and new tools to the AMC every year.


The deeper our networks grow, the greater our capacity grows to take collective actions to transform our world. We recognize that transformation happens through our everyday movements. At the AMC, we develop new leaders and new forms of leadership, design new methods of problem-solving, cultivate the visions of our communities and build our power to make those visions real. Our strategies for transformation don't begin or end with the three days of the conference. They evolve in our lives and our work throughout the year.


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