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The Advertising Age and the Human Ego
Intercutting thousands of contemporary and classic television commercials with insights by Stuart Ewen, Jean Kilbourne, Sut JhalIy and others, this film scrutinizes late 20th century American society and its prime inhabitant, Consumer Man. You will never look at an ad the same way again after viewing what critics are calling "the first comprehensive documentary on the cultural impact of advertising in America."
The opening quote reads: "A democratic civilization will save itself only if it makes the language of the image into a stimulus for cultural reflection, not an invitation for hypnosis." -- Umberto Eco
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