When street artist Louis Masai Michel went on a trip to South Africa to paint endangered animals, he came back a man on a mission.
After discovering that bees, who are for all intents and purposes, are the foundation of our world's ecosystem, were becoming more and more threatened by colony collapse disorder and other biological problems, he decided to do something about it.
Bee's pollenate plants, which in turn, serve as the food supply for many of the earth's animals. Animals, as one could infer, serve as our primary food source.
The largest of which, is colony collapse disorder, which is caused by over industrialization and deforestation.
To put it in simple terms, no bees means little or no plants. No plants means no food for much of the worlds land animals. No animals means no food and produce for humans. In short, no bees means no us.
News of #SavetheBees proliferated across Europe to places like Bristol, Croatia, and Devon, eventually reaching the states, in Miami, New York City, and New Orleans.