NEVOAZUL is a magazine about less and more where minimalism, consumerism and sustainability merge with art, literature and culture. Together we can open a debate about how social responsability, sustainable behavior and ethical fashion could make a difference in our future.
NEVOAZUL - A magazine about less and more. An invitation to balance.
By Inês Pinto
Jul 15, 2016
Névoa Azul - The blue fog that hangs lightly in the air without touching the earth. A suspended mist resting on our heads on cold winter days and summer mornings. The mist is of a grayish blue hue, sitting somewhere between the purity of white and the first shades of the gray scale, but it is this very balance that makes it beautiful. Neither in the sky nor the earth, neither in clouds or the rain, but in the middle. Where all virtues are to be found.
The days go on and on, like the cherries we ate in that balmy spring that brightened our work hours. The mornings quickly became afternoons and the nights were just an anticipation of the sunrise. Entertained and fascinated by what surrounded us, we decorate the white walls of our house and made them a mural for our inspiration. Endless mountains, the designs we envy, writings from an old legend. Symbols of a quality ideal we want to achieve.
The music plays in the turntable all day but we never complain about hearing the same songs over and over again. Except at night, in the hours of rest, where the false yellow lights from the computers gave place to whispered conversations, Patti Smith books and Godard movies.
There were days when we wake up at 4 am to film the moon reflection on the water and feel the cold sand before the summer arrived. There were nights when I didn't stop writting until 2 am, when the eyes had already asked permission to rest but my enthusiasm was hungry for work.
They say we live in the age of speed, and we strain to be faster than machines, for the sake of a future that consumes our present. We now buy fast, cheap and in huge quantity, forgetting about centuries of heritage and wisdom. But we choose to be different and to make a difference.
Minimalism lost its purity and was mixed with art. Consumption has team up with literature and sustainability with culture, to create a future better than the present. We soiled our hands with blue ink to make prints of Stonehenge. We designed the moon surface in a sheet of paper, leaving black coal marks on the floor for the story. We write about ancient restoration techniques, praising the impermanence and interviewed those who find balance in minimalism and simplicity. That’s why we decided to create NEVOAZUL, an independent publication where minimalism, consumerism and sustainability merge with culture, art and literature. Every article, photography and drawing is an invitation to a balanced life with more conversations and less shopping, more walks and less anxiety, more knowledge and less information. We want this magazine to be a knowledge and inspiration haven for those looking for a simple, but significant life.
In a culture motivated by consumerism and memory, the first issue of NEVOAZUL reflects about impermanence, the beauty that lies in the brief transition between the coming and going of life, both the joy and melancholy that make up our lot as humans.
We believe it’s time to give another chance to efficiency, creativity and quality, instead of over glorifying waste, quantity and compulsory consumerism. Let's create awareness about how social responsability, sustainable behavior and ethical fashion could make a difference in our future.
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